Greg Martin of Demeure
In 2008, a group of 30 friends started a vacation home exchange program because they wanted to see more of the world. Peter Schwartz, one of the original members, created an investment fund to expand this opportunity and brought in fellow member Greg Martin as CEO. Then in 2010, armed with new technology and deep expertise in both travel and yield management, they purchased the assets of Ultimate Escapes. UE was at the time the 2nd-largest destination club in the United States — but had just collapsed under a mountain of debt, due to the flawed business models of these types of organizations.
Thus, Demeure was born.
In its brief history, Demeure has experienced great success with $2M in annual revenues. Although the company has only 12 employees, its reach spans the globe. Demeure offers upscale vacation home rentals from Miami to Bali, and everywhere in between. These homes act as an alternative to crowded all-inclusive resorts, and to destination clubs that require long-term membership commitments that cause financial anxiety. Demeure travellers receive a full-service experience, but can leave all the stress at home — while still having the feeling of “home” on vacation.
